Sebastian Masuda, well-known in contemporary art and the stage, opened this store as a place of expression in 1995 in Harajuku. The shop has continued to evolve along with the culture of Harajuku. The store’s concept of ‘Sensational Lovely’ refers to things that take cuteness past the extreme, and under this concept original goods, selections, and plans are developed. Reaching past the boundaries of ‘fashion,’ 6%DOKIDOKI remains on the leading edge of Japanese pop culture and ‘dispatches culture that surpasses the limits of the world.’
