Well, it’s official. If you are ever running into financial troubles just call Beyonce! Unfortunately, I do not have the connections to provide that information to you to satisfy a charity deed for the day, you may get lucky if you ask a well known popular store chain. H&M, a growing Swedish clothing chain has now merged paths with the popular female artist for a global summer campaign, crowning her the new face of H&M.
The store chain has recently hit a rough patch in profits amounting to a 11.4% slip through the first few months of this year. This is believed to be a result of unfavorable economic and weather conditions, but this job is not too hard for Beyonce. She plans to spike profits collaborating her music and love for fun and affordable fashion. In fact, she has already begun preparations earlier this year with a Bahamian video shoot for a television ad that features her new song, “Standing in the Sun”. She expresses, “It felt more like making a video than a commercial!”.
Yet that is not all. The newest face of H&M will be more than just a presence! She will have hands on experience with fashion! She plans to harmonize different types of women through expressions of fire, water, earth, and wind in her designs. This sounds interesting!
What do you think will come of the newly collaborated brand this summer? Look out for new changes to H&M in stores nationwide!