In quite possibly one of the greatest marketing schemes ever, Jay Z’s newest PR Campaign has been fueled by visuals, a stark contrast to his previous efforts which comprised of the usual publication runs and more. Creeping up on us in the blink of an eye seemingly, Jay Z’s announcement of the pending July 4th release ofMAGNA CARTA HOLY GRAIL has the world on edge. In his latest viral initiative, he sits down with iconic producer Rick Rubin, and a camera of course, to break down the concepts of singles, “Heaven“and “Jay Z Blue”WATCH IT HERE: