Hey all! Sooo fashion week is quickly approaching, can’t you just FEEL the excitement in the air? Familiar designers such as Karl Lagerfield, BCBG Maxazria, Anna Sui, Ralph Lauren, and many more are preparing to pronounce what is to come for the Fall season of 2013. However, overseas in London’s cities there is an explosive excitement pumping from the hearts of Rihanna fans as they await the fruit of her collaboration with British designer River Island for London’s Fashion Week.
Nowadays it seems singer Rihanna has been MIA from the American pop scene and indulging in the royal country’s eclectic taste. She’s recently started her own tv show “Styled to Rock” on the UK’s Sky Living Channel (which will soon make its way onto America’s Style Network) and participated in London’s Spring 2013 Fashion Week back in February. Today, she officially released news that she will merge with the prominent and fast moving River Island. This will give her opportunity to codesign and sell to over 300 stores in the UK, Republic of Ireland, Russia, Holland, Poland, Belguim, Middle East, Far East, and ship worldwide.
River Island practically vows that the navy blue jumpsuit Rihanna wears above, in a pic she posted online, is just a teaser of the designs the artist and now designer has up her sleeve. With an aim to design funky sportswear, River Island’s CEO says she will still yet surprise us with the unexpected.
I’m way excited to see what new dimension Rihanna will bring to fashion! If you too share in my excitement, kick up your Doc Martins with a bowl of popcorn, and visit www.riverisland.com/Rihanna as we anticipate the label’s release March 15!