Have you ever needed an opinion on your outfit but didn’t have anyone with you to give you one? You’re in the changing room, you have to know if you should buy those jeans or not, but you just can’t get anyone to tell you how it looks on you. Just like the phrase goes, there’s an app for that – and a website.
Go Try It On is a startup that lets you get opinions on your outfit in real time. Launched in March 2010, the site attracts around 80,000 visitors to their site each month, thirty percent of which are outside the United States. The site has over 250,000 downloads of their iPhone app and about half of them are active users.
The website and app are designed with a sleek user interface where users can upload photos from their computers or iPhones, or take one directly with a webcam. After this, they can ask the online community, or a particular group of friends, what they think about a particular look or for help choosing from three options. With the website for feedback before you step out, it’s great that it comes with an app because you can get feedback on-the-go no matter where you are.
The site’s most active users are young women in their teen years or early twenties. Men make up just 20% of the active users.
CEO Marissa Evans states that the site is different from a similar site called Fashism because they use their data different. Soon, Go Try It On would display analyzed data that is useful to members. For example, by notifying a user if she tends to get more positive feedback if she wears skinny jeans and then sending her product suggestions to expand the look further, which would be useful to both the user and the startup.
The site is more opinion focused, while Fashism is leaning more towards the fashion end. Though Fashism was the first site to use HotorNot.com’s strategy with people rating, Go Try It On is the first to use feedback from users this way.
Sites like Go Try It On and Fashism seem to attract people because they can get a third person opinion on things. Especially sometimes when people don’t want feedback from their friends. Friends might not want to hurt their friends feelings by being completely honest with them, so that’s when sites like these become completely useful.
A full time staff of five, which includes three founders, currently run Go Try It On, the startup got a round of funding from Index Ventures last fall.
Source: Mashable!