What Color is the Dress?

Is the dress White and Gold or Blue and Black? The question everyone has been asking for the past 48 hours. The dress currently retails at $77 and is offered in other colors including red, pink and ivory. Interestingly enough the company’s sales have increased a whopping 347 percent on Friday. The dress  sparked a huge debate and had everyone talking on all social media platforms from Tumblr, to Twitter to Instagram, to name a few. The British retailer noted “This is 100 percent not a marketing campaign by us”. I guess we can call this accidental marketing? Check out the clip explaining why there is such a debate.

P.S. The dress is whatever color you think it is

White & Gold or Black & Blue

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