Is the dress White and Gold or Blue and Black? The question everyone has been asking for the past 48 hours. The dress currently retails at $77 and is offered in other colors including red, pink and ivory. Interestingly enough the company’s sales have increased a whopping 347 percent on Friday. The dress sparked a huge debate and had everyone talking on all social media platforms from Tumblr, to Twitter to Instagram, to name a few. The British retailer noted “This is 100 percent not a marketing campaign by us”. I guess we can call this accidental marketing? Check out the clip explaining why there is such a debate.
P.S. The dress is whatever color you think it is